Healthcare and pharma work makes up one of the most important segments of the PR market, comprising 30-40% of many large generalist agencies’ billings and attracting numerous specialist shops into a vibrant sector.

The issues that are top of the health agenda these days range from life or death topics right through to lifestyle and wellbeing.

This area of practice is so important that PRWeek is running its Healthcare Conference as a content track alongside its big annual PRDecoded event, at Convene on 237 Park Avenue in New York City.

The agenda encompasses creative campaigns, industry-leading craft, eye-catching projects, agencies and in-house comms team expertise illustrating best practice in one of the most dynamic, innovative and important areas of communication and providing inspiration everyone can learn from.

The content track will give delegates the opportunity to learn from the best and engage in lively discussions with peers about the hottest topics in the healthcare space.

The Healthcare Conference is a precursor to the PRWeek Healthcare Awards 2025, which will be presented at a gala dinner at Guastavino’s in New York City on the evening of February 4.