The second annual PRWeek U.S. Healthcare Conference & Awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.
Healthcare has long been an essential part of the PR economy, spanning pharmaceuticals, hospital systems, public health, medical devices and care providers.
This specialist area of communications has taken on an even more crucial role in the ecosystem over the past two years, especially during the COVID-19 crisis, which created huge challenges across all sectors. Almost every story or narrative is now told through a healthcare lens and purpose marketing has put greater emphasis on organizations to hone their messaging.
PRWeek’s awards program will honor those best practices that are spearheading one of the most dynamic, innovative and important areas of the PR industry, and providing inspiration everyone can draw from.
The Conference + Awards will take place at City Winery on May 24, 2023.
TOP 10 TAKEAWAYS FROM THE PRWEEK HEALTHCARE CONFERENCE
1. Listen to, learn from and network with top healthcare & pharma comms practitioners
2. Learn from best practice case studies
3. Peek inside the modern healthcare communications playbook
4. Identify what we learned from COVID-19 about infectious disease responses
5. Find out how comms and marketing is finally addressing health equity
6. Hear from nurses who are considering leaving the industry they love in droves
7. Learn what the healthcare industry is doing to protect women’s reproductive rights
8. Uncover the secrets behind effective social media healthcare initiatives
9. Determine how to choose the right influencer for your healthcare storytelling
10. Discover how AI/ChatGPT and tech products & tools can supercharge health comms
IMPORTANT EVENT DATES
AWARDS FINALIST ANNOUNCEMENT: March 1, 2023 EVENT DATE: May 24, 2023
Chief Communications Officer Cigna Corporation
Melissa Skottegaard is Chief Communications Officer for Cigna. She has more than 20 years of corporate communications leadership experience in Fortune 100 companies. Prior to joining Cigna in 2018, she was Vice President, Corporate Communications at TIAA where she oversaw business, executive, and employee communications. She also served as the Chief of Staff for the Marketing and Communications functions.
Prior to TIAA, Melissa held senior marketing and communication roles at GE and Genworth Financial (formerly GE Financial). She served as Genworth’s first Vice President of Global Civic Affairs following its IPO. Melissa started her career in social work working with homeless children and families for several years in the Denver, Colorado, region.
Melissa serves on the Board of Directors of Make-a-Wish® Connecticut. She holds a master’s degree in Communications from the University of Denver, and a Bachelor of Arts degree from the University of Colorado.